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IRELAND
VET image and attractiveness
www.cedefop.europa.eu/en/tools/vet-toolkit-tackling-early-leaving/intervention-
approaches/improving-vet-image-and-attractiveness
Marketing and promotional campaigns can help raise awareness of VET and counter any negative
associations it may have. The internet and social media can be a good way of engaging and involving
people in such campaigns, which could involve promoting success stories, for example.
Events such as annual skills competitions may also help to raise the image of VET routes by
celebrating the achievements of young people who study in VET. VET weeks can present an
opportunity to focus attention on VET as a study option. At a more local level, visits by learners in
general tracks to VET schools and companies offering apprenticeships may help to raise awareness
and understanding of VET options.
There is also a role for employers to play in promoting VET as a positive choice. Employers can show
young people that VET routes can lead to career success, through participation in careers fairs, for
example, and developing their own promotional materials.
Members of the workforce are responding to the pandemic by upskilling and engaging in lifelong
learning according to the second Labour Market Pulse index published by the Investment
Development Agency (IDA) Ireland in partnership with Microsoft and LinkedIn. The Labour Market
Pulse combines LinkedIn’s real-time insights on its two million Irish members with publicly available
information from IDA Ireland and the Central Statistics Office.
It examines up to date insights across three main areas:
- Labour market trends and the impact of the pandemic and ongoing restrictions
- Employment opportunities in growing sectors
- Upskilling and lifelong learning in technology and interpersonal skills

POLAND
The Voluntary Labour Corps (OHP)
www.ohp.pl/o-nas/voluntary-labour-corps
OHP is a state-run organisational unit working to prevent the social exclusion of young people. In
line with the current Act on Employment Promotion and Labour Market Institutions, OHP is a labour
market institution supervised by the Minister of Family, Labour and Social Policy that performs state
tasks directed towards teenagers over 15 years of age, and the unemployed under 25 years of age,
that include employment services, counteract social marginalisation and social exclusion, as well as
tasks related to education and upbringing.
To reflect the changing social situation, the OHP continues to transform the format of its activities
and organisational structure, enhancing its methods of youth training and education and labour
market services. As a result, the OHP demonstrates a potential which makes it capable of
undertaking new challenges in active social policy and its aspects relevant to young people. The
OHP structures consists of 721 organisational units and branches operating throughout Poland.
Depending on the type of activities delivered, these include: 217 shelter and educational units,
where young people can supplement their general and vocational education; a network of 504
bodies implementing labour market initiatives, where young people may benefit from vocational
counselling and guidance, job matching services and vocational training and information.
All these facilities are open institutions which implement the agenda for the local community in
cooperation with local self-government authorities, employers, associations, and foundations
operating in relevant areas.

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